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Men’s is the best copy
Posted By tok_mari On September 27, 2006 @ 8:14 am In Trends & Fads | Comments Disabled
You probably made mud balls when you were a kid. I did and it was fun to make it smoother and harder. But did you know you can make it shiny? I was surprised to read this site. Look! It’s so shiny [1]. Actually it seems a real hobby in Japan and there is the "Association of Nippon Doroļ½°dango Science" [2] (Doro-dango is mud ball in Japanese). Here [3] is the site talking about shiny mubball in English. This site [4] has instructions for"how to make shiny mudball". Wow don’t you think you want to try? I want. I will :-)
Yesterday I read an interesting article [5]. The products having good sales have common keyword. It’s "Men’s". For example, Kanebo foods [6] released a gum "men flavor" [7] (otoko kaoru). After eating the gum, your body smell like a rose, they said. It flied out of stores and currently they are back-ordered. "The Handsome Tofu" (Otokomae Dofu) was the big topic because of their success. They are just Tofu maker, but they have very unique pop website [8] and named a very tough manish name to each tofu. This is "handsome tofe" [9], this is "Blown by the wind, tofu guy Johnny" tofu [10]. This summer, the authentic umbrella maker Miyatake [11] released guy’s parasol "Men’s Sara cool" [12]. They said Sara cool sold more than women’s parasol this year. Thinking of "men’s", I think Glico men’s pocky [13] is the first product having copy "men’s".
Hmm interesting, I wonder "men’s" sound "functionable", "real", "serious" to the people. I tried only that gum, did my body smell nice? No I didn’t feel like that.
Article printed from Tokyo Metblogs: http://tokyo.metblogs.com
URL to article: http://tokyo.metblogs.com/2006/09/27/mens-is-the-best-copy/
URLs in this post:
[1] It’s so shiny: http://www2.ocn.ne.jp/~tutimizu/sakuhin7.htm
[2] "Association of Nippon Doroļ½°dango Science": http://www2.ocn.ne.jp/~tutimizu/
[3] Here: http://web-japan.org/trends01/article/011005sci_r.html
[4] This site: http://www.kyokyo-u.ac.jp/youkyou/4/english4.htm
[5] an interesting article: http://www.j-cast.com/2006/09/24003078.html
[6] Kanebo foods: http://www.kanebo.co.jp/english/index.html
[7] "men flavor": http://www.kanebofoods.co.jp/goods/okasi/otoko.html
[8] they have very unique pop website: http://otokomae.jp/
[9] "handsome tofe": http://blogimg.goo.ne.jp/user_image/33/45/beaec0d911b2adfaa68f8d6b25bed4b3.jpg
[10] "Blown by the wind, tofu guy Johnny" tofu: http://blog.so-net.ne.jp/_images/blog/ramram/2439434.jpg
[11] Miyatake: http://www.kasaya.com/
[12] "Men’s Sara cool": http://www.kasaya.com/unitika/mens.htm
[13] Glico men’s pocky: http://www.glico.co.jp/pocky/pocky/mens.htm
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