I wrote about "Men’s is the best copy" ^[1]. I think this is related to the "Choiwaru Oyaji" trend.  "Choiwaru Oyaji" means a little bit bad middle-aged men.  The magazine LEON ^[2] coined the term. LEON says "enjoy fashion, enjoy life more" to middle-aged Japanese guys.  This is an interesting article, Chic and pushing 60, the salaryman discovers fashion ^[3]about the Choiwaru Oyaji trend.  It’s a really hot topic in Japan.  Well, do I feel middle-aged guys are getting fashionable? Hmmm, maybe…maybe a little bit.  But they can’t begin to compete with Italian guys ^[4]. (they talk about Choiwaru too)

Of course, I welcome this trend.  It is very boring to see nothing but grey suits.  But how can I say it…middle-aged men seem to be confused, too.  When I check on-line shops using the keyword "Choiwaru," they show pages like  this ^[5] or this ^[6].   Hmm. The suits? (forget it) The leather pants? (it would be very hard to find a guy who could wear these well)  The snakeskin wallet? (too much)  The fat-burning tablets? (this one should be a priority)  I laughed so much seeing this ^[7]. Guess what?! It is just mint candy. Their philosophy ^[8] is "Mirrorno… it’s the essence of blissfulness" and "let’s make it stylish". Stop so exaggerating. Relax.

Fashion changes quickly, but fashion sense doesn’t.  Guys need to develop more discriminating tastes :-)  I have to laugh seeing a guy having such an overzealous mint.