H&M mania in Tokyo
Posted By astrorainfall On November 28, 2008 @ 6:33 pm In Fashion | Comments Disabled
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Photo: Hiroki Blue [2]
High street Swedish giant H&M [3] created a retail frenzy in Tokyo this November, despite economic woes. The news [4] reported insane queues and disappointed shoppers who couldn’t find their sizes despite waiting for hours.
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Photo: kuschti [6]
The lines at the Ginza store looked scary, so I decided to wait till the hype died down a little.
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Photo: Guy Flaneur [8]
But there were more crowds at the second opening in Harajuku – check out a short video about it here [9]. Some of my fashionista friends went crazy over the Comme de Garcons/H&M collection and were determined to get at least one piece. Apparently, they look a lot more wearable than the ads make them out to be.
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Photo: tokyofashion [11]
It takes about an hour and a half to try something on in the dressing room and another hour or so to pay for your goodies, so a trip to H&M would be a whole-day affair.
Does this sound familiar? Krispy Kreme [12] gave birth to impossibly long queues for their fabled double-glazed donuts — for a year.
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Photo: joellymo [14]
Anyway, this is indeed a breath of fresh air in the fashion scene and would make staples, like Zara, Gap, Uniqlo, sweat under the collar a bit.
Article printed from Tokyo Metblogs: http://tokyo.metblogs.com
URL to article: http://tokyo.metblogs.com/2008/11/28/hm-mania-in-tokyo/
URLs in this post:
[1] Image: http://img.metblogs.com/tokyo/files/2008/11/hm-hiroki-blue.jpg
[2] Hiroki Blue: http://www.flickr.com/photos/hiroki_blue/
[3] H&M: http://www.hm.com/jp/
[4] The news: http://search.japantimes.co.jp/cgi-bin/nn20081108f5.html
[5] Image: http://img.metblogs.com/tokyo/files/2008/11/hm-ginza-night-kuschti.jpg
[6] kuschti: http://www.flickr.com/photos/kuschti/
[7] Image: http://img.metblogs.com/tokyo/files/2008/11/hm-queue-guy-flaneur.jpg
[8] Guy Flaneur: http://www.flickr.com/photos/flaneur/
[9] here: http://jp.youtube.com/watch?v=kJM04HS4prA
[10] Image: http://img.metblogs.com/tokyo/files/2008/11/hm-harajuku-queue-tokyofashion.jpg
[11] tokyofashion: http://www.flickr.com/photos/tokyofashion/
[12] Krispy Kreme: http://jp.youtube.com/watch?v=aG4X-Wr8xpI
[13] Image: http://img.metblogs.com/tokyo/files/2008/11/krispy-joellymo.jpg
[14] joellymo: http://www.flickr.com/photos/joellymo/
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