Photo: Hiroki Blue
High street Swedish giant H&M created a retail frenzy in Tokyo this November, despite economic woes. The news reported insane queues and disappointed shoppers who couldn’t find their sizes despite waiting for hours.
The lines at the Ginza store looked scary, so I decided to wait till the hype died down a little.
Photo: Guy Flaneur
But there were more crowds at the second opening in Harajuku – check out a short video about it here. Some of my fashionista friends went crazy over the Comme de Garcons/H&M collection and were determined to get at least one piece. Apparently, they look a lot more wearable than the ads make them out to be.
It takes about an hour and a half to try something on in the dressing room and another hour or so to pay for your goodies, so a trip to H&M would be a whole-day affair.
Does this sound familiar? Krispy Kreme gave birth to impossibly long queues for their fabled double-glazed donuts — for a year.
Anyway, this is indeed a breath of fresh air in the fashion scene and would make staples, like Zara, Gap, Uniqlo, sweat under the collar a bit.